The Oscars risk backlash as they confirm controversial new rule for big awards (2025)

The Academy Awards have introduced a few new changes, including allowing films made with the help of artificial intelligence to win big awards

The Academy Awards have introduced a new change that allows films made with the help of artificial intelligence to win massive awards. The use of AI in movies has already been a controversial topic as The Brutalist received backlash after the movie's editor, Dávid Jancsó, revealed AI was used to create a more convincing Hungarian accent.

It still went on to win Best Picture, Best Actor, and Best Music at this year's awards show. And now, the Academy of Motion Picture Arts and Sciences confirmed that movies using AI tools will be able to qualify for awards. According to the rules, AI use won't automatically boost or reduce a film's chance of getting a nomination.

The Academy said the most important part is the percentage of human creativity involved in the entire process, which means the AI technology can only assist in the project but not be a huge part of the storytelling or take over the entire thing.

Emilia Perez, who won Zoe Saldaña an accolade for Best Supporting Actress, also used voice-enhancing software for its musical numbers.

Meanwhile, The Brutalist's film editor Dávid Jancsó revealed in a previous interview with Red Shark News the ways in which the movie’s film team used A.I., and why they initially implemented it.

It utilised artificial intelligence to fill in minor language gaps coming from Adrien Brody and his co-star Felicity Jones during a distinct part of the movie.

"I am a native Hungarian speaker and I know that it is one of the most difficult languages to learn to pronounce,” Dávid told the news outlet. “It’s an extremely unique language."

For a few minutes in the movie, a letter from Adrien’s character he had written for his wife is read out loud. His character’s letter is read in Hungarian. According to TheWrap, this was the only part of the Adrien's performance that Respeecher was used for.

“If you’re coming from the Anglo-Saxon world certain sounds can be particularly hard to grasp,” Dávid explained. “We first tried to ADR these harder elements with the actors.

"Then we tried to ADR them completely with other actors but that just didn’t work. So we looked for other options of how to enhance it."

The production team used the actor's voices on Respeecher and added in AI words in Hungarian.

“Most of their Hungarian dialogue has a part of me talking in there. We were very careful about keeping their performances,” he continued.

“It’s mainly just replacing letters here and there. You can do this in ProTools yourself, but we had so much dialogue in Hungarian that we really needed to speed up the process otherwise we’d still be in post.”

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